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Privacy Policy

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to briefly as "data") we process, for which purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in connection with the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

Version: May 15, 2026

Table of Contents

  • Preamble
  • Controller
  • Overview of Processing Activities
  • Relevant Legal Bases
  • Security Measures
  • Transmission of Personal Data
  • International Data Transfers
  • General Information on Data Storage and Deletion
  • Rights of Data Subjects
  • Business Services
  • Provision of the Online Offering and Web Hosting
  • Use of Cookies
  • Registration, Login and User Account
  • Blogs and Publication Media
  • Contact and Inquiry Management
  • Newsletters and Electronic Notifications
  • Surveys and Questionnaires
  • Web Analytics, Monitoring and Optimization
  • Offering an Affiliate Program
  • Presences in Social Networks (Social Media)
  • Plug-ins and Embedded Functions and Content
  • Data Protection Information for Whistleblowers
  • Changes and Updates
  • Definitions

Controller

Fundation GmbH
Hibbelenstr. 10
51107 Cologne, Germany

Persons authorized to represent the company: Cosmin Novac

Email address: info@bankpilot.eu

Legal notice: https://www.bankpilot.eu/impressum

Overview of Processing Activities

The following overview summarizes the types of data processed, the purposes of their processing and the persons concerned.

Types of Data Processed

  • Inventory data
  • Employee data
  • Payment data
  • Contact data
  • Content data
  • Contract data
  • Usage data
  • Meta, communication and procedural data
  • Log data

Categories of Data Subjects

  • Service recipients and clients
  • Employees
  • Prospective customers
  • Communication partners
  • Users
  • Business and contractual partners
  • Participants
  • Third parties
  • Whistleblowers

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations
  • Communication
  • Security measures
  • Direct marketing
  • Reach measurement
  • Office and organizational procedures
  • Affiliate tracking
  • Organizational and administrative procedures
  • Feedback
  • Surveys and questionnaires
  • Profiles with user-related information
  • Provision of our online offering and user friendliness
  • Information technology infrastructure
  • Whistleblower protection
  • Public relations
  • Business processes and commercial procedures

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection rules in your or our country of residence or establishment may apply. If more specific legal bases are relevant in individual cases, we will inform you of this in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given consent to the processing of personal data concerning them for one specific purpose or several specific purposes.
  • Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take pre-contractual measures at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject requiring the protection of personal data do not override them.

National data protection rules in Germany: In addition to the data protection rules of the GDPR, national data protection rules apply in Germany. These include, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz - BDSG), the law protecting against misuse of personal data in data processing. The BDSG contains special rules, in particular on the right of access, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, transmission and automated individual decision-making including profiling. In addition, data protection laws of the individual German federal states may apply.

Security Measures

In accordance with the legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability and separation relating to the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. In addition, we take the protection of personal data into account already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by privacy-friendly default settings.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted through our online services against unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the further developed and more secure version of SSL, ensures that all data transfers meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and encrypted.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that such data is transmitted to, or disclosed to, other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data processing in third countries: If we transmit data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or if this happens in connection with the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies (which can be recognized by the postal address of the respective provider or when the privacy policy expressly refers to data transfer to third countries), this always takes place in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. If changes occur within the framework of the DPF, the standard contractual clauses apply as a reliable fallback option. In this way, we ensure that your data remains adequately protected even in the event of possible political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, explicit consent or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are withdrawn or no further legal bases for processing exist. This concerns cases in which the original processing purpose ceases to apply or the data is no longer required. Exceptions to this rule exist where legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax-law reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations.

Where several retention periods or deletion deadlines apply to a data item, the longest period is always decisive. Data that is no longer retained for its originally intended purpose, but due to statutory requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.

Retention and deletion of data: The following general periods apply to retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets and the working instructions and other organizational documents required for their understanding (Section 147 para. 1 no. 1 in conjunction with para. 3 AO, Section 14b para. 1 UStG, Section 257 para. 1 no. 1 in conjunction with para. 4 HGB).
  • 8 years - Accounting vouchers, such as invoices and expense receipts (Section 147 para. 1 nos. 4 and 4a in conjunction with para. 3 sentence 1 AO and Section 257 para. 1 no. 4 in conjunction with para. 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, such as hourly wage slips, operating accounting sheets, calculation documents, price labels, and also payroll documents insofar as they are not already accounting vouchers, and cash register strips (Section 147 para. 1 nos. 2, 3, 5 in conjunction with para. 3 AO, Section 257 para. 1 nos. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years - Data required to take into account potential warranty and damages claims or similar contractual claims and rights, and to process related inquiries, based on previous business experience and customary industry practice, is stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).

Start of the period at the end of the year: If a period does not expressly begin on a specific date and is at least one year long, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time at which the termination or other end of the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject under the GDPR, you have various rights, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you that is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on those provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consents granted at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to receive access to this data, as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be deleted without undue delay, or alternatively, in accordance with the legal requirements, to request restriction of processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request that it be transmitted to another controller.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Business Services

We process personal data of our contractual and business partners, such as customers, clients, prospective customers, suppliers and other cooperation partners (collectively referred to as "contractual partners"), for the initiation, performance and settlement of contractual relationships and comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.

The processing serves in particular the fulfillment of our main and ancillary contractual obligations. These include the provision of the agreed services, any update and information obligations, the handling of warranty and other service disruptions, the processing of withdrawals, terminations of continuing obligations, reversals, refunds and the handling of other contract-related declarations and inquiries. Both one-time contracts and ongoing contractual relationships are covered.

In particular, master data such as name, address and, where applicable, company, contact data such as email address and telephone number, contract and service data such as subject matter of the contract, contract term, order or process number, usage and service data, payment and billing data as well as communication content and histories are processed. Where necessary, we also process data that is disclosed or transmitted to us in the course of carrying out an order.

In addition, we process the data to protect our rights and to fulfill legal obligations. This includes, in particular, commercial and tax-law retention obligations, documentation obligations and, where applicable, duties of proof and accountability. Processing is also carried out on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security, as well as in protecting our business operations and our contractual partners against misuse, threats to data, secrets and other legal interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisers or other vicarious agents, insofar as this is necessary for contract performance or to fulfill legal obligations.

Personal data is disclosed to third parties only insofar as this is necessary for contract performance, for taking pre-contractual measures, for safeguarding legitimate interests or for fulfilling legal obligations. We provide separate information about any further processing, in particular for marketing purposes, within this privacy policy.

We inform contractual partners which data is required in each individual case during data collection, for example through corresponding markings in online forms or in personal contact.

The data is deleted as soon as it is no longer required for the aforementioned purposes and no statutory retention obligations prevent deletion. Statutory retention periods, in particular under commercial and tax law, may require longer storage. Data transmitted in the context of a specific order is deleted after completion of the order and expiry of any retention periods, unless further legal or contractual obligations to store it exist.

The legal basis for processing is Art. 6 para. 1 lit. b GDPR for taking pre-contractual measures and fulfilling the respective contractual relationship, as well as Art. 6 para. 1 lit. c GDPR for fulfilling legal obligations. Where processing is based on legitimate interests, it is carried out on the basis of Art. 6 para. 1 lit. f GDPR. Where processing is based on Art. 6 para. 1 lit. f GDPR, it is carried out to safeguard our legitimate interests in proper and efficient business organization, internal administration and documentation of business processes, the enforcement and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and further development of our business operations. These interests exist in particular in ensuring secure and legally compliant business operations and preserving our entrepreneurial ability to act.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category).
  • Data subjects: Service recipients and clients; prospective customers; business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures; business processes and commercial procedures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR); legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, purchase or commission the selected services or works and related activities, as well as to enable their payment and provision, execution or performance. The required information is marked as such in the context of the order, purchase or comparable contract conclusion and includes the information required for service provision and billing, as well as contact information so that any queries can be clarified. Where we gain access to information of end customers, employees or other persons, we process it in accordance with legal and contractual requirements. Legal bases: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR).

Provision of the Online Offering and Web Hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the users' browser or device.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Provision of the online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called a "web host"). Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed websites and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files may be used, on the one hand, for security purposes, for example to avoid overloading the servers (in particular in the case of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure server utilization and stability. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
  • Content delivery network: We use a "content delivery network" (CDN). A CDN is a service that can deliver content of an online offering, in particular large media files such as graphics or program scripts, faster and more securely with the help of regionally distributed servers connected via the Internet. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Use of Cookies

The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies may also be used for various purposes, such as the functionality, security and convenience of online offerings and the creation of analyses of visitor flows. We use cookies in accordance with legal requirements. Where required, we obtain users' consent in advance. Where consent is not necessary, we rely on our legitimate interests. This applies when storing and reading information is indispensable in order to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent exists, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device has been closed. For example, the login status can be stored and preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies may be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage duration may be up to two years.

General notes on withdrawal and objection (opt-out): Users may withdraw consents they have given at any time and may also object to processing in accordance with legal requirements, including through the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Further information on processing operations, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution through which users' consent to the use of cookies or to the procedures and providers named within the consent management solution is obtained. This procedure serves to obtain, log, manage and withdraw consents, in particular with regard to the use of cookies and comparable technologies used to store, read and process information on users' devices. Within this procedure, users' consents are obtained for the use of cookies and the related processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option to manage and withdraw their consents. The consent declarations are stored in order to avoid a renewed query and to be able to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by comparable technologies in order to assign the consent to a specific user or their device. Unless specific information on providers of consent management services is available, the following general notes apply: The duration of storage of consent is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, the information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, system and device used. Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Registration, Login and User Account

Users can create a user account. As part of registration, users are informed of the required mandatory information, which is processed for the purpose of providing the user account on the basis of fulfilling contractual obligations. The processed data includes, in particular, login information (username, password and an email address).

When our registration and login functions are used, and when the user account is used, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests and those of the users in protection against misuse and other unauthorized use. As a rule, this data is not disclosed to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by email about processes relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship details or time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); log data (e.g. log files relating to logins or the retrieval of data or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures; provision of our online offering and user friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion"; deletion after termination.
  • Legal bases: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Registration with real names: Due to the nature of our community, we ask users to use our offering only with real names. This means that the use of pseudonyms is not permitted. Legal bases: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR).
  • User profiles are not public: Users' profiles are not publicly visible and not accessible.
  • Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to statutory permission, obligation or user consent. Legal bases: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR).

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and for communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publication medium within this privacy notice.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship details or time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g. collection of feedback via online form); provision of our online offering and user friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Contact and Inquiry Management

When contacting us (e.g. by post, contact form, email, telephone or via social media), as well as within existing user and business relationships, the information of the persons making the inquiry is processed insofar as this is necessary to answer the contact inquiries and any requested measures.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship details or time of creation); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g. collection of feedback via online form); provision of our online offering and user friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR).

Further information on processing operations, procedures and services:

  • Contact form: When contact is made via our contact form, by email or through other communication channels, we process the personal data transmitted to us in order to answer and handle the respective concern. This usually includes information such as name, contact information and, where applicable, further information communicated to us and required for appropriate handling. We use this data exclusively for the stated purpose of making contact and communicating. Legal bases: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Newsletters and Electronic Notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipients or on the basis of a legal basis. If the content of the newsletter is stated when subscribing to the newsletter, this content is decisive for the users' consent. Usually, providing your email address is sufficient for subscribing to our newsletter. However, in order to provide you with a personalized service, we may ask you to provide your name for personal address in the newsletter or further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove that consent had previously been given. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a suppression list (so-called "blocklist").

The logging of the registration process is carried out on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Content: Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).
  • Opt-out option: You can unsubscribe from receiving our newsletter at any time, i.e. withdraw your consents or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or may otherwise use one of the contact options stated above, preferably email, for this purpose.

Surveys and Questionnaires

We conduct surveys and questionnaires in order to collect information for the survey or questionnaire purpose communicated in each case. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is processed only insofar as this is necessary to provide and technically carry out the surveys (e.g. processing the IP address to display the survey in the user's browser or to enable the survey to be resumed with the help of a cookie).

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship details or time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Participants.
  • Purposes of processing and legitimate interests: Feedback (e.g. collection of feedback via online form); surveys and questionnaires (e.g. surveys with input options, multiple-choice questions).
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Web Analytics, Monitoring and Optimization

Web analytics (also referred to as "reach measurement") serves to evaluate visitor flows to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at which time our online offering or its functions or content are most frequently used or invite reuse. It also enables us to understand which areas require optimization.

In addition to web analytics, we may also use test procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data combined into one usage process, may be created for these purposes and information may be stored in a browser or on a device and then read. The information collected includes, in particular, visited websites and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data vis-a-vis us or the providers of the services we use, location data may also be processed.

In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, in the context of web analytics, A/B testing and optimization, no clear data of users (such as email addresses or names) is stored, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion"; storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain unique data such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, whether they accessed them again or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being deleted immediately. It is not logged, is not accessible and is not used for any further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Website: https://marketingplatform.google.com/intl/de/about/analytics/. Security measures: IP masking (pseudonymization of the IP address). Privacy policy: https://policies.google.com/privacy. Data processing agreement: https://business.safety.google/adsprocessorterms/. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms). Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).

Offering an Affiliate Program

We offer an affiliate program, i.e. commissions or other benefits (collectively referred to as "commission") for users (referred to as "affiliates") who refer to our offers and services. The referral is made by means of a link assigned to the respective affiliate or other methods (e.g. discount codes) that allow us to recognize that the use of our services was based on the referral (collectively referred to as "affiliate links").

In order to be able to track whether users used our services due to the references initiated by the affiliates, the supplied text contained a premium section hidden by the generator at this point.

  • Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category; in the supplied text, a premium placeholder follows here); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content; in the supplied text, a premium placeholder partly follows here); log data (in the supplied text, a premium placeholder partly follows here).
  • Data subjects: Users (e.g. website visitors, users of online services; in the supplied text, a premium placeholder partly follows here); business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; affiliate tracking.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Presences in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the territory of the European Union. This may result in risks for users, for example because enforcement of users' rights could be made more difficult.

Furthermore, users' data within social networks is generally processed for market research and advertising purposes. For example, usage profiles may be created on the basis of usage behavior and the resulting interests of users. These profiles may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to users' interests. Therefore, as a rule, cookies are stored on users' computers in which users' usage behavior and interests are stored. In addition, data may also be stored in the usage profiles independently of the devices used by users (in particular if they are members of the respective platforms and are logged in there).

For a detailed presentation of the respective forms of processing and the opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of access requests and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you nevertheless need help, you can contact us.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts and information relating to them, such as authorship details or time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Communication; feedback (e.g. collection of feedback via online form); public relations.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Instagram: Social network, enables sharing photos and videos, commenting on and favoriting posts, sending messages, subscribing to profiles and pages. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook pages: Profiles within the social network Facebook. The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page ("fan page"). This includes, in particular, information about user behavior (e.g. viewed or interacted-with content, actions taken) and device information (e.g. IP address, operating system, browser type, language settings, cookie data). Further details can be found in the Facebook data policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations through the "Page Insights" service, which provide information about how people interact with our page and its content. The basis for this is an agreement with Facebook ("Information about Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore submit access or deletion requests directly to Facebook. Users' rights (in particular access, deletion, objection, complaint to a supervisory authority) remain unaffected. Joint controllership is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited alone is responsible for further processing, including possible transmission to Meta Platforms Inc. in the USA. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Website: https://www.facebook.com. Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
  • LinkedIn: Social network. We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data of visitors that is used to create "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles, such as job function, country, industry, seniority, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy notice: https://www.linkedin.com/legal/privacy-policy. We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects. Users' rights are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of the data to the parent company LinkedIn Corporation in the USA. Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Website: https://www.linkedin.com. Privacy policy: https://www.linkedin.com/legal/privacy-policy. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • X: Social network. Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Website: https://x.com. Privacy policy: https://x.com/de/privacy.

Plug-ins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the users' IP address, since without the IP address they could not send the content to the users' browser. The IP address is therefore required for displaying this content or these functions. We endeavor to use only content whose respective providers use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through these "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on users' devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit and further information on the use of our online offering, and may also be combined with such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion"; storage of cookies for up to 2 years.
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use to display our online offering or make it more user-friendly). In this context, the respective providers collect users' IP addresses and may process them for the purpose of transmitting the software to users' browsers and for security purposes, as well as for evaluating and optimizing their offering. Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Data Protection Information for Whistleblowers

In this section, you will find information on how we handle data from persons who submit reports (whistleblowers), as well as from affected and involved parties, in the context of our whistleblower procedure. Our aim is to provide a straightforward and secure reporting option; the supplied text contained generator-side premium placeholders in several places in this section.

Legal bases (Germany): Insofar as we process data to fulfill our legal obligations under the German Whistleblower Protection Act (HinSchG), the legal basis for processing is Article 6 para. 1 sentence 1 lit. c GDPR and, in the case of special categories of personal data, Art. 9 para. 2 lit. g GDPR, Section 22 BDSG, each in conjunction with Section 10 HinSchG. This relates to the obligation to establish and operate an internal whistleblower reporting office, to fulfill its statutory tasks and, in the event of use of the data collected in the reporting procedure, to take further measures. The supplied text contained generator-side premium placeholders here in part.

Types of data processed: In the context of receiving and processing reports and in the subsequent whistleblower procedure, we may collect various data. This includes in particular the data provided by a whistleblower, such as: name, contact details and whereabouts of the person submitting the report, names and data relating to possible witnesses or persons affected by the report, names and data relating to the persons against whom the report is directed, data about the alleged misconduct and further relevant details, insofar as transmitted by the whistleblower. The supplied text contained generator-side premium placeholders here in part.

Special categories of personal data: It may happen that we record special types of personal data in the context of our activities, in particular if these are communicated by a whistleblower. These include, for example, health-related data of a person or data on racial or ethnic origin. The supplied text contained generator-side premium placeholders here in part.

Use of our online forms: Please note that it is possible to submit reports anonymously. To ensure the security of your data when using our online forms, we recommend opening them in the so-called "incognito mode" of your browser. You can open an incognito window as follows: a) on a Windows PC: Ctrl+Shift+N; b) on a Mac: Command+Shift+N; c) on mobile devices: switch to private mode via the tab menu.

When accessing our website in normal mode, your browser sends additional technical data; the supplied text contained a generator-side premium placeholder at this point.

Providing names: You have the option to submit reports anonymously. Unless prohibited by national legislation, however, we recommend providing your name and contact details. This enables us to follow up on the report more effectively and, where appropriate, to contact you directly.

If you provide your name and contact details, your identity will be treated as strictly confidential; the supplied text contained a generator-side premium placeholder at this point.

Provision of data to third parties: Data connected with submitted reports is disclosed by us to third parties only under certain circumstances. This happens either a) if you have given us your explicit consent to do so, or b) if there is a legal obligation to disclose the data. Possible third parties include public authorities, governmental, regulatory or tax authorities if disclosure is necessary to fulfill a legal or regulatory obligation. In addition, we may engage lawyers and other professional advisers within the framework of legal provisions. They are authorized to examine suspected misconduct and to take required measures after an investigation, such as initiating disciplinary or court proceedings. In addition, carefully selected and supervised service providers may receive data from us for these purposes (for example, operators of a web-based reporting system). However, these service providers are contractually obliged under commissioned data processing to comply with the applicable data protection regulations.

Data retention and deletion: Personal data is processed only for as long as this is necessary to fulfill the processing purposes described above. If this data is no longer necessary for the stated purposes, it is deleted. In certain situations, statutory retention obligations or evidentiary interests may prevent immediate deletion; the supplied text contained a generator-side premium placeholder at this point.

Technical and organizational measures: We have implemented the necessary contractual, technical and organizational measures to ensure the security of all data processed by us. This data is processed exclusively for the specified purposes. Incoming reports are handled by persons authorized to do so; the supplied text contained a generator-side premium placeholder at this point.

  • Types of data processed: Inventory data; employee data; contact data; content data; usage data. In the supplied text, the detailed descriptions of these points contained generator-side premium placeholders in part.
  • Data subjects: Employees; third parties; whistleblowers. In the supplied text, the detailed descriptions partly contained generator-side premium placeholders.
  • Purposes of processing and legitimate interests: Whistleblower protection.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR); legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Changes and Updates

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or other individual notification.

Where we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to check the information before contacting them.

Definitions

In this section, you will find an overview of the terms used in this privacy policy. Where terms are legally defined, their statutory definitions apply. The following explanations are intended primarily to aid understanding.

  • Affiliate tracking: In the context of affiliate tracking, links are logged with the help of which linking websites refer users to websites with product or other offers. The operators of the respective linking websites may receive a commission if users follow these so-called affiliate links and subsequently use the offers (e.g. purchase goods or use services). For this purpose, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently use them due to the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are otherwise stored, for example in a cookie. These values include in particular the originating website (referrer), the time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user and tracking-specific values, such as advertising material ID, partner ID and categorizations.
  • Employees: Employees are persons who are in an employment relationship, whether as workers, salaried employees or in similar positions. An employment relationship is a legal relationship between an employer and an employee that is established by an employment contract or agreement. It includes the employer's obligation to pay the employee remuneration while the employee performs their work. The employment relationship includes various phases, including establishment, in which the employment contract is concluded, performance, in which the employee carries out their work activity, and termination, when the employment relationship ends, whether by dismissal, termination agreement or otherwise. Employee data is all information relating to these persons in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank data, working hours, vacation entitlements, health data and performance evaluations.
  • Inventory data: Inventory data includes essential information necessary for identifying and managing contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling clear assignment and communication.
  • Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited only to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
  • Contact data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as communication channels such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the manner in which data is processed, transmitted and managed. Metadata, also known as data about data, includes information that describes the context, origin and structure of other data. It may include information on file size, creation date, author of a document and change histories. Communication data records the exchange of information between users through various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used for tracking and reviewing operations.
  • Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data includes a broad range of information showing how users use applications, which functions they prefer, how long they stay on certain pages and which paths they take through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a decisive role in identifying trends, preferences and possible problem areas within digital offerings.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special characteristics that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting of the use of this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security or create performance reports.
  • Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate visitor flows to an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can recognize, for example, at what time users visit their websites and which content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data.
  • Processing: "Processing" means any operation or set of operations performed upon personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collection, evaluation, storage, transmission or deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, termination rights, renewal options and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is decisive for clarifying rights and obligations, enforcing claims and resolving disputes.
  • Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is of decisive importance for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also include information about payment status, chargebacks, authorizations and fees.

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